Rapido CEO, Unicorn India Ventures invest in social commerce startup Windo

• Windo raises $1.5 million in a round led by Unicorn India Ventures.
• It plans to use this capital raised in Pre-Series A round for product development and international expansion.
• The company claims to have over 200,000 downloads from users across 140 countries.

Bengaluru-based social commerce-focused technology platform for individual and small-sized sellers, Windo, on Tuesday said it has raised $1.5 million in a round led by Unicorn India Ventures. Rapido India’s CEO Aravind Sanka, Portea co-founder K Ganesh and CapriGlobal also participated in the round, along with a few other investors.

The company plans to use this capital raised in the Pre-Series A round for product development and international expansion.

“The funding that we have raised is a big step towards realising our mission to help SMB (small-to-medium business) owners and solopreneurs in taking their business online and growing. We believe our unique approach to the problem will help us win in this space even amidst a seemingly crowded space,” said Silus Reddy, CEO and co-founder of Windo.

Windo — founded by second time entrepreneurs Rakesh Vaddadi and Reddy two years ago — enables small businesses to manage their online businesses by increasing orders, helps them set up a professional-looking e-commerce store and market their products to Instagram users.

The app has close to 200,000 downloads from users across 140 countries, and has 50,000 monthly active users. The company claims to host more than 100,000 online shops and plans to reach an annual revenue run rate (ARR) of $1 million in the next 12 months.

“About 250 million small businesses and solopreneurs across the globe use WhatsApp, Instagram or phone calls to take orders. With the expansion there is a rapidly growing need for platforms that can support social commerce entrepreneurs since even the internet-savvy business owners find it hard to create and manage an online website,” said Sparsh Kumar, senior investment associate at Unicorn India Ventures.

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