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Paradyes claims to be India’s first semi-permanent hair colour brand, manufacturing and selling hair colours that last for 8-10 washes. After its appearance on the show, the brand’s website saw a 20x spike in traffic, while its sales doubled, claimed the founder, Yushika Jolly, in a LinkedIn post.
“Following our airing, our sales have almost doubled on our website and in a few specific marketplaces. Our website has seen a 20x spike in traffic. Numerous distributors and detailers have contacted us. In the last two days, our Instagram has gained more than 9k followers,” stated Jolly.
Founded by husband-wife duo Siddhartha Raghuvanshi and Yushika Jolly in March 2021, Paradyes had the sharks fighting for a stake in the business, making up one of the season’s most dramatic episodes. However, Jolly also revealed on LinkedIn that her decision to walk away with a lower valuation but the ‘right sharks’ drew the public’s ire, with people bombarding her (but not her husband) with hate messages online.