scorecardVi & Ash: Your guide to science-backed, one-step wellness routines
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Vi & Ash: Your guide to science-backed, one-step wellness routines

Vi & Ash: Your guide to science-backed, one-step wellness routines
Business3 min read
Vi & Ash, a brand out to build a healthier & happier world, offers nutraceutical gummies using the cleanest ingredients, innovative formulations and best technology. They are on a mission to help people feel better – both inside & outside. The brand aims to empower people by making wellness both fun & functional rather than this abstract concept that it often is. Their products are not only delicious, but also 100% vegan and made using clinically researched ingredients.

Founded by Vinti Rijhwani, a former executive at Swiggy, one of India's largest food-tech Unicorns, Vi & Ash offers an easy & effective solution to some common concerns that people face on an everyday basis such as low energy, compromised sleep and damaged hair & skin. Apart from the brand’s website, the products are also available on Amazon, Flipkart, HealthKart and other leading e-commerce platforms. The brand also wants to move beyond nutraceuticals and has plans to expand into adjacent categories such as skincare containing actives, sunscreens and other multi-use products.

In Rijhwani’s words, “What sets Vi & Ash apart from the plethora of products already selling “The Wellness Solution” is the product itself. The pills, powders, and concentrates, even though effective, are often hard to incorporate into one’s lifestyle due to their unpleasant taste or smell. Our proprietary blend comes packed as delicious gummies that are also science-backed, 100% vegan and completely free of preservatives & other additives. While most brands recommend consuming two gummies a day, we’ve kept our serving to just one gummy a day to ensure bare minimum sugar intake.”

The Vi & Ash Energy+, containing caffeine and multi-vitamins is an innovative day-time formula designed to deliver a sustained energy boost, while increasing focus. With its mocha cappuccino flavour, it tastes and works just like coffee for those looking to beat an all-nighter, post-travel fatigue or an afternoon slump. It also works really well as a pre-workout stimulus. It's pretty much instantaneous and helps with restful sleep.

A good night’s sleep is a must for one’s overall health & wellbeing. The Vi & Ash Sleep+ is a restorative night-time formula, containing melatonin, valerian root, L-theanine & chamomile, designed to treat insomnia and jet-lag. All it takes is one Sleep+ gummy 30 minutes before bedtime to help one in unwinding & sleeping deeper, so that they wake up feeling refreshed.

While hydration and a healthy routine for your hair, skin, and nails is important, it’s never a bad idea to go an extra mile for their overall health. Vi & Ash Hair+ gummies, containing biotin and a fusion of essential vitamins such as C, E, and A, are designed keeping in mind all the stresses your hair & skin go through on a daily basis, from hard water and sun exposure to pollution and mental stress. They promote healthy hair, skin and nails by restoring their health from within and come in delicious strawberry flavour.

While nutraceuticals come in many formats, gummies are fast becoming the most preferred form of health supplements as they hold a competitive edge over other forms of supplements by virtue of their form factor. They are effective, delicious and convenient while on the go, thus making them the easiest way to achieve one’s health goals. Globally, the nutraceutical industry is thriving, experiencing double digit growth. While the market for nutraceuticals is relatively nascent in India, Vi & Ash aims to grow by educating customers and hand-holding them through their wellness journey. At the same time, they have already launched in more mature markets such as the US and Europe.
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