CHART OF THE DAY: Mobile Ad Revenue Is Exploding, But Still Pretty Tiny Overall
Advertisement
The IAB is out with its latest stats on digital advertising (download a .pdf here).
Advertisement
One thing that stands out from the report is the exploding growth of mobile advertising. It's now 15% of all online advertising, up from 7% the year before.
While it's growing, mobile is still pretty small overall. For the first half of this year, mobile ad revenue was $3 billion, up from $1.2 billion the year before.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
When you consider all the major ad supported companies that are focused on mobile - Twitter, Facebook, Instagram, Google, pop to mind - it's sort of crazy to think about them splitting ~$6 billion in revenue this year.
Business Insider
Advertisement
Advertisement
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital
- World Liver Day 2024: 10 Foods that are necessary for a healthy liver
- Essential tips for effortlessly renewing your bike insurance policy in 2024
- Indian Railways to break record with 9,111 trips to meet travel demand this summer, nearly 3,000 more than in 2023