Chick-fil-A is launching a sandwich that's like nothing on the menu
Chick-fil-A
The new "Smokehouse BBQ Bacon" sandwich features grilled chicken, Colby-Jack cheese, lettuce, and several ingredients that are brand new to Chick-fil-A including brown-sugar-and-pepper-glazed bacon, a new "Smokehouse BBQ" sauce, and a sweet, Hawaiian-style bun.
The sandwich was created as a seasonal item, like fall's pumpkin spice latte, but in food form for the summer.
"This is the first time we have tried what were are calling a seasonal approach to an entree," David Farmer, Chick-fil-A's vice president of menu strategy and development, told Business Insider. "We wanted to do something different for the summer."
The 500-calorie sandwich will launch on May 22 and remain available until August 19 for a starting price of $5.59. If it's successful, the chain will likely bring it back next summer, he said.
Chick-fil-A developed the sandwich more than two years ago with Atlanta restaurateur and a James Beard Award-nominated chef Ford Fry.
Farmer says the key ingredient in the sandwich is the "lose-your-mind" bacon that's seasoned with brown sugar and black pepper in restaurants and then roasted in an oven.
Chick-fil-A
The company waited two years to debut the sandwich nationally because it was focused on marketing the relaunch of its app last summer.
Along with the sandwich, Chick-fil-A will also debut a new watermelon mint lemonade.
Chick-fil-A
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