Chinese tech giant Huawei plans to open 1,000 ‘experience zones’ across India in big ‘offline’ push

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(Photo Source: IANS)
  • Huawei is eyeing India’s offline smartphone market by opening 1000 exclusive ‘experience zones’ with its retail partners in India.
  • India plays a big role in Huawei’s global strategy, said Wally Yang, Senior Marketing Director at Huawei Consumer Business Group
  • These experience zones will feature their smartphones, smartwatch, speakers, and laptops.
Chinese smartphone marker, Huawei, is aggressively expanding its offline footprint in India, with plans to introduce 1,000 exclusive ‘experience zones’ in the country by 2020, according to an Economic Times report.

These experience zones will feature their smartphones, smartwatch, speakers, and laptops.

Huawei, which is expecting to become a standalone brand in India, will make its offline push with the help of premium smartphones. Additionally, it is planning to replicate its global strategy in the country, reported Economic Times citing Wally Yang, senior marketing director at Huawei Consumer Business Group.

The Indian market is of much importance to the Chinese technology giant with its burgeoning demand. And, Huawei has plans to invest $100 million in the Indian market.

Huawei and its affiliate brand, Honor owned 3% share of India’s smartphone market as of July-September quarter, according to Counterpoint Research. The Chinese company is planning to raise its annual market share by at least 5-10% every year starting from January 2019, said the report.

Huawei is also planning to manufacture smartphones in India by next year along with plans of pushing its range of premium smartphones.
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