scorecardCould Social Media Change The Way We Communicate At Work?
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Could Social Media Change The Way We Communicate At Work?

Could Social Media Change The Way We Communicate At Work?
Tech2 min read

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This post is sponsored by IBM.

The workplace is rapidly evolving, but many companies struggle to keep up with the times. A large number of businesses are still using processes that don't make the best use of their employees' innovation and productivity.

We often blame social media and other technologies for distracting us at the workplace - but what if those same tools and ways of thinking could help increase productivity and collaboration in the workplace?

As the workforce skews younger, forward-thinking organizations are starting to think about processes and products that reflect the changing times and demographics. IBM is one such company. The technology leader is working on IBM Verse, a new social email system that's shaped by the way we communicate today.

IBM Verse is cloud-enabled and powered by IBM's analytics and advanced search. Its mobile capabilities allow you to access your email whenever and wherever you need to - letting the system work for you, not the other way around. The see-only-what-you-need design lets users focus on the emails and tasks that matter the most, using a mute button to ignore distractions. And a variety of built-in social apps allow teams to work together and stay connected in different ways.

In an effort to encourage this new way of thinking in the workplace, IBM is holding a New Way to Work masterclass today, Nov. 18. The event will focus on ways organizations can help employees adjust to an increasingly complex workplace by adopting simpler, more integrated tools, as well as showcase how social, mobile, and data can come together seamlessly.

The following speakers will be featured at the New Way to Work masterclass:

  • Bob Picciano, IBM Senior Vice President, Information and Analytics Group, will explain how the convergence of data, cloud, and engagement is changing the way we work.
  • Jeff Schick, IBM General Manager, Enterprise Social Solutions, will give a hands-on demo of IBM Mail Next, outlining the features and benefits that set it apart from other solutions on the market.
  • Phil Gilbert, General Manager, IBM Design, will explain the fundamentals of IBM Design Thinking and how it works for real people on an individual basis, not just theoretical users.
  • Maya Penn, the 14-year-old entrepreneur and TEDWomen speaker, will present the point of view of a digital native who sees tech as a tool for achieving results and fueling innovation.
  • Shane Snow, the cofounder of Contently, will discuss millennial work styles and why traditional approaches and stale technologies are already out of date.
  • Devin Fidler, research affiliate at Institute for the Future (IFTF), will explore the question "Is management a tech that is ripe for disruption?" as he analyzes the impact of emerging tech, disruptions in higher education, human task routing, and more.

Hear what they have to say by watching today's livestream, at 11am ET; and follow the social conversation on Twitter using the hashtag #NewWayToWork.

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