Premier League teamWatford FC will featuredogecoin as its sleeve sponsor, according to a report.- The Athletic said the deal, part of a sponsorship with Stake.com, would be worth just shy of $1 million.
Crypto has boomed this year and is edging its way into the world ofsports sponsorships.
$4 may not be heading $4 but it's heading to the Premier League.
Players for Watford FC, which was promoted to the world's richest
The initiative is part of a sponsorship deal with gambling company Stake.com. It will be worth just shy of $1 million to the team, according to The Athletic, a sports
Watford FC did not respond to Insider's requests for comment on Sunday.
Watford, which is based just north of London, is no stranger to the crypto world. It $4 on its shirts as part of a sponsorship deal with Sportsbet.io for the 2019/20 Premier League season, which saw the side get relegated.
Crypto has boomed in 2021, with the entire value of the market now standing at around $1.95 trillion, according to $4. Yet regulators have repeatedly warned that cryptocurrencies are highly risky.
Read more: $4
Dogecoin was $4 in 2013 and uses the image of the meme Shiba Inu dog known as
The meme cryptocurrency has risen 8,185% over the last year, according to $4. Fans like to say it's heading to the moon - but the highly volatile token is down 60% since an all-time high of $0.732 reached in May.
Sports and crypto tie-ups are becoming more common as companies reap the rewards of the crypto boom.
The Aston Martin Formula 1 team is sponsored $4 and soccer star Lionel Messi's new contract with Paris Saint Germain $4.
The Premier League is a hot target for sponsors. It's the most lucrative soccer league in the world, with 5.86 billion euros of revenue in 2019 - around $6.92 billion at today's exchange rates - according to $4.