American Express seeks to have its real-world payment card services work in themetaverse ,US Patent and Trademark Office filings showed.- Trademarks filed by the company also indicated setting up a virtual marketplace for NFTs and providing cryptocurrency services.
$4 is looking to provide its real-world services in the digital world, according to trademark filings by the
AmEx is considering providing card payments, ATM services, banking services, and fraud detection to customers in the metaverse, the Wednesday $4 at the US Patent and Trademark Office suggest.
The company is eyeing a range of other features as well:
- travel, transport, and travel agency services, including bookings and tours, in the metaverse
- entertainment and concierge services in the metaverse, including catering to personal and customer-specific needs
crypto currency services, such as crypto management and trading services, and crypto payments processing
AmEx also wants to trademark its logo for an online marketplace for buyers and sellers of NFTs, or non-fungible tokens. A $4 is a unique identifier that can cryptographically assign and prove ownership of digital goods.
In addition, the company filed a trademark application related to trading of digital and blockchain assets. Blockchain is the technology that underpins cryptocurrencies and NFTs.
"Amex is always monitoring emerging technologies to see how they could benefit our customers, and the metaverse is a space we're following," an AmEx spokesperson said to Business Insider.
The metaverse has proven popular for major financial firms, with big Wall Street names considering it to be an opportunity worth trillions of dollars. Goldman Sachs strategists said the metaverse could be an $4 investment opportunity. JPMorgan said the metaverse could generate $4 in revenue annually.
Meanwhile,
Other payment companies have also ventured into the crypto space. Last year, $4 announced it was launching cryptocurrency-linked payments cards in the Asia-Pacific region, while $4 said it would set up a crypto advisory group to help its clients use crypto.