Ethan Allen stock is soaring as traders confuse its ticker with the identical one for ether

Ethan Allen stock is soaring as traders confuse its ticker with the identical one for ether
  • One beneficiary of the 2021 crypto boom is furniture chain Ethan Allen, which shares an identical ticker symbol with ether.
  • The furniture retailer has seen its stock climb 51% year-to-date while ether has more than quadrupled.
  • Most of the online message forums for Ethan Allen are riddled with messages about ether.
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Shares of Ethan Allen have surged more than 50% year-to-date and are up nearly 200% over the past year, potentially due in part to trader confusion over the ticker symbol it shares with cryptocurrency ether: ETH.

Ether, which works on the ethereum blockchain, has been on a tear so far this year, quadrupling to more than $3,000 as a boom in bitcoin helped set the stage for an investor frenzy in other alt-coins like ether and dogecoin.

The StockTwits investment forum dedicated to Ethan Allen is riddled with messages about the cryptocurrency rather than the furniture seller. Daily message volume on StockTwits' Ethan Allen page has surged 300% since the start of May, which coincides with a parabolic surge in ether's price.

"We've definitely seen a massive increase on a percentage basis in mistaken activity on the Ethan Allen stream," StockTwits CEO Rishi Khanna told The Wall Street Journal.

That's not to say Ethan Allen is up solely due to potential ticker confusion with ether. The furniture retailer has seen a boom in business amid the pandemic as demand for homes surged to records. Year-over-year revenue growth of 18% in the first quarter of 2021, combined with a special dividend announcement of $0.75, helped propel shares higher in late April.


This isn't the first time investors have mistaken a ticker symbol or company name with another company that was in the news, leading to a massive price increase as retail investors created buying pressure. In January, shares of Signal Advance soared more than 11,000% after Tesla CEO Elon Musk recommended a similarly named privacy app that was not publicly traded.

And in February, tweets about audio-app Clubhouse from Musk spurred a massive surge in Clubhouse Media Group, a microcap stock unrelated to the popular audio-chat application.

If anything, the trader confusion over ticker symbols and company names should serve as a warning to new investors that are eager to put money to work: slow down and perform the proper due diligence before investing in individual stocks.

Read more: 'Wolf of All Streets' crypto trader Scott Melker breaks down his strategy for making money using 'HODLing' and 100-times trade opportunities - and shares 5 under-the-radar tokens he thinks could explode

Ethan Allen stock is soaring as traders confuse its ticker with the identical one for ether
Markets Insider