Playboy hops on to the Metaverse with Sandbox

• A virtual version of Playboy is being launched in the form of ‘MetaMansion’.
  
  
• Exclusive access to the mansion would be given to holders of the ‘Playboy Rabbitars NFT Project’.
  
  
• There are 5,204 Playboy Rabbitars official owners, owning a total supply of 11,953 tokens.
  
  

Anybunny home? Sandbox, a game for mobile phones and windows, is pairing up with Playboy, American men’s lifestyle and entertainment brand, to build a ‘MetaMansion’ – a virtual version of the iconic Playboy mansion.


The MetaMansion will have a host of gaming, social and programmed events along with the release of NFTs in the future. According to a Business Insider article, Playboy has already made $12 million in NFT sales alone in 2021, roping in Web 3 creators and artists to tap into the burgeoning virtual world of entertainment. It had already made headlines in the virtual world, with the launch of a virtual art gallery and the “Rabbitars” NFTs in 2021.



“This collaboration brings to the metaverse a distinctive vision of beauty that made the brand renowned around the world. Now, the Playboy brand can interact with a new metaverse-native generation in The Sandbox, sharing its history and art through a platform where everyone is united by global digital culture,”said Sébastien Borget, co-founder and chief operations officer of Sandbox.


A video clip accompanying the Sandbox’s official announcement shows pixelated beauties welcoming you on to a red carpet-lined event, where you are the star.


“Our Playboy MetaMansion in @thesandboxgame will be a virtual destination for fans and the Rabbitar community to experience and build the world of Playboy. This will be done through interactive gameplay, original programming, NFT collectibles and more – all inspired by 70 years of the Playboy lifestyle”, Playboy tweeted.


The holders – or as they say in the NFT world, hodlers (holders on for dear life) – of the ‘Playboy Rabbitars NFT project’ will have exclusive access to the Playboy MetaMansion.


Playboy is in the Web 3 space for the long run it would seem, especially since it launched a product during the crypto bear market. The Playboy ‘Rabbitars’ value has significantly dropped since its launch in October 2021 when it sold at $800 apiece. In the past week, the average price of one Playboy Rabbitars Official NFT was $142.4. There are 5,204 Playboy Rabbitars Official owners, owning a total supply of 11,953 tokens.