The New York Stock Exchange wants to do the same things for NFTs and cryptocurrencies as it does for stocks

• The New York Stock Exchange wants to launch a marketplace for NFT and cryptocurrency trading.
• It filed to register trademarks for several crypto-based products with the US Patent and Trademark Office on February 10.

The New York Stock Exchange plans to enter the crypto market with a view to offer trading in NFTs and cryptocurrencies, just as it does with stocks.

$4 filed with the US Patent and Trademark Office on February 10 shows the NYSE wants to be a marketplace for both forms of popular digital asset.

In a filing by trademark attorney Michael Geller, the NYSE last week applied for trademarks to several crypto-based products including downloadable virtual reality, software for crypto wallets and storage, and an online marketplace for "downloadable digital goods authenticated by non-fungible tokens."

$4, also called modern-day collectibles, are digital assets that link ownership to unique physical or virtual items like works of art, music, or videos.

The exchange also gave a detailed description of its intent to enable financial transactions in cryptocurrencies, digital tokens, crypto tokens, and utility tokens.

Its application for crypto-related trademarks represents a major mark of acceptance by an iconic Wall Street establishment. Up until only about two years ago, big banks were skeptical of this "vague" asset class.

Crypto enthusiasts like $4 anticipate greater institutional adoption after a flurry of companies have announced the integration of $4, and crypto in general, in a number of ways.

$4 on their balance sheets, along with MicroStrategy. Meanwhile, companies like Block and PayPal have offered crypto-focused services to the masses.

This isn't the NYSE's first push into the NFT market. It announced in April last year it had $4 to represent the stock market debuts of several companies that went public on the exchange, including $4, $4, and $4. The NFTs weren't for sale, but were gifted to the respective companies.

On its $4, the exchange said "we know there will be many more NYSE NFTs to come."

The NYSE $4 it has no immediate plans to launch NFT or cryptocurrency trading, but that it "regularly considers new products and their impact on our trademarks and protects our intellectual property rights accordingly."

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