Exclusive: Voonik is Redefining Fashion E-commerce for Indian Masses
Tanya DubeyApr 6, 2017, 03.30 PM
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When we talk about big e-commerce companies, we think of the usual
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Shopclues is one e-tailer targeting Indians living in tier-2 and tier-3 cities, but
With a ‘lean’ marketplace business model operating without inventory and fulfillment centers, Voonik.com has entered the big picture delivering goods to consumers in over 28,000 pin codes all over the country. They have been a profitable forum for unbranded labels to compete with the big names in the online business and the start-up is also dynamically growing the networks in Handloom and Rural penetration.
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Rebranding the Unbranded
It has over 20 Million registered users, with 18 Million app downloads and Mr. Ali talked to
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Voonik has built deep technology to enable personalization that made it the most engaging eCommerce app in India with you finding a lot of options in the same app.
Ali sees the retail sector as a part of online commerce and that’s why Voonik is all-encompassing Indians at its core.