$4 in a statement expressed that it will no longer permit advertisers to make use of ethnicity as a channel with regards to targeting or concealing ads offering lodging, work or credit.
In spite of the fact that Facebook doesn't really ask users their race, the $4 can make an entirely decent figure based on other information users share.
One of Facebook's fundamental draws for marketers is the means by which it barely gives them a chance to target messages to its users. Ads can be sent to individuals based not just on standard demographics like age, gender and location, additionally on a pack of different elements, as whether they have an anniversary coming, their interest in soccer, whether they use
On Facebook's promotion purchasing site, be that as it may, advertisers can incorporate or reject certain demographic "affinities" from ads.
The tools were intended to target advertisements to the proper audience – Facebook gave the example of hair products showcased to African-American ladies – yet these promoting practices have created a moral grey area.