BI Intelligence
Recently, Taco Bell launched a mobile order-ahead app that allows customers to purchase food from the app and pick it up without waiting in line. The app has seen significant early success - with higher average order sales boosting total revenues.
In $4 from $4, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues.
Here are some of the key takeaways:
- $4 The apps offer consumers convenience and retailers the opportunity to drive higher revenues.
- $4 Taco Bell recently launched a mobile order-ahead app that has been downloaded 2 million times in the first four months, and 3 out of 4 Taco Bell chains processed a mobile order on the app's first day. Other chains with these apps include Pizza Hut and Chipotle.
- $4 Taco Bell's app orders are 20% higher on average compared to in-store because consumers are more likely to add toppings to their orders or send in group orders via the app.
- Other types of apps have already shown success within the food and beverage industry.>$4 Seamless/GrubHub has already had phenomenal success in the $9 billion online ordering market. And the Starbucks and Dunkin' Donuts mobile in-store payments apps have proven that consumers will use their phones for brick-and-mortar purchases given attractive incentives like loyalty programs.
- $4 A successful mobile order-ahead program could have a substantial impact on the dynamics of a brick-and-mortar restaurant's operations. If order flow is not managed properly, this could create an unpleasant in-store experience and reduced sales.
In full, the report:
To access the full report from BI Intelligence, sign up for a 14-day $4. Members also gain access to $4, $4 as well as $4 on the digital industry.