scorecardFast food chains are using apps to speed customers through checkout and drive revenues higher
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Fast food chains are using apps to speed customers through checkout and drive revenues higher

Fast food chains are using apps to speed customers through checkout and drive revenues higher
Tech3 min read

BI Intelligence

Fast food chains - dubbed Quick Service Restaurants - have started embracing apps that let customers order ahead of time and pick up in-store. In part, it's about convenience but it's also about helping these retailers drive revenues higher.

Recently, Taco Bell launched a mobile order-ahead app that allows customers to purchase food from the app and pick it up without waiting in line. The app has seen significant early success - with higher average order sales boosting total revenues.

In new research from BI Intelligence, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues.

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Here are some of the key takeaways:

In full, the report:

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