RBL Bank is the fifth largest credit card issuer in India, only behind tier 1 banks.- Amidst a leadership chaos at the bank, it has announced an extension of a partnership with Bajaj Finance for co-branded credit cards for five years.
- In October 2021, every one in ten credit cards were issued by
RBL Bank.
Amidst the chaos, Bajaj Finance extended its credit cards partnership with RBL Bank giving the shareholders a reason for hope. More than one rupee in every five lent by RBL Bank is to the holders of the co-branded credit cards with Bajaj Finance.
A closer look at RBL’s business shows that the credit cards business is still a robust one even though it has a marginal 5% share in the market. And, it is growing fast.
RBL is also head and shoulders above the second largest credit card issuer – SBI Card – when it comes to credit costs. Despite being a small player, RBL Bank’s cost of money for credit card lending is less than half of SBI Card.
In terms of average monthly spends by its credit card holders too, RBL Bank has competed neck-to-neck with industry leaders HDFC Bank and SBI Card.
But, credit cards are less than a quarter of its business and, hence, at best, an oasis of hope for its shareholders. While the $4 for the bank’s ability to continue as a going concern, wealth creation will depend on how the other three-fourths of the business recover and grow.
And, that will depend on how good the next CEO is and how fast s/he is found. “The fresh instability at the top management level could be of concern in the near term and would be negative for the stock price,” stated a Nirmal Bang report dated December 27, 2021.
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