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Inside BlackRock's long journey toward crypto adoption

Dan DeFrancesco   

Inside BlackRock's long journey toward crypto adoption

Hiya! It's $4 checking in from NYC (but not for long — $4 I plan on winning it soon and jetting off some place where it's always 80 degrees).

Today we've got stories on $4, $4, and some $4.

$4Plus, keep up with all of Insider's $4.

But first, tales from the crypt(o).


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1. BlackRock's crypto quest.

It's been a tough year for crypto, but there's at least one bright spot.

Set aside the$4$4, the$4$4, and the fact that bitcoin has$4 — OK, that's a lot to set aside — and the industry has actually secured a huge victory.

BlackRock, the world's largest asset manager, has slowly but surely embraced digital assets throughout 2022.

Sure, there are plenty of other traditional players that beat BlackRock to the punch. But few are as powerful, from both a size and $4, as the $8 trillion money manager.

The culmination, and perhaps biggest step, in BlackRock's crypto journey came this summer, when it$4.

Insider's Rebecca Ungarino and Morgan Chittum$4, which essentially dates back to an initial memo in 2015.

Nearly seven years later, some of the biggest moves BlackRock has made occurred this year:

-The Coinbase partnership that allows Aladdin users access to the crypto exchange.

-A private trust to $4.

-Managing a fund for $4.

While that might not seem like a lot of progress, thus is the pace of play when it comes to large institutions' acceptance of digital assets.

Which is why mapping out BlackRock's journey is so interesting, Rebecca told me. In many ways, the firm's path into crypto is a microcosm of what is taking place across Wall Street, she said.

Whether BlackRock, $4, will turbocharge other firms' acceptance of crypto remains to be seen. But one can't deny the benefit of having a firm that size in your corner.

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Edited by Jeffrey Cane (tweet @jeffrey_cane>$4) in New York.



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