Happy hump day! It's $4 checking in from the $4 in the World Cup!
Today we've got stories $4, how a $4, and $4.
But first, let's talk about some synergies.
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1. The new-age consultant.
Management consultants, you're on notice. There are some new kids on the block.
Public-cloud providers are quickly establishing teams focused on helping executives rethink how different parts of their businesses can be organized via the cloud.
Insider's Bianca Chan explored this trend with a piece on how cloud providers like AWS, Microsoft Azure, and Google Cloud $4.
The inspiration for Bianca's piece was a recent comment from AWS CEO Adam Selipsky about how executives are more interested in speaking about transformation than technology.
"Digital transformation is moving to the cloud, which is driving organizational change and people are saying, 'Hey, how should I organize my company? And I can see my culture changing, how do I proactively shape that?'" Selipsky said in a $4.
Many of the biggest cloud providers have stood up teams focused on interfacing with the C-suite to advise them on how a move to the cloud can be an opportunity to overhaul things.
It's not hard to see how this could end up being big business for the cloud providers. If a firm is committed to migrating to the cloud, why wouldn't they use that as an opportunity to reevaluate how they do business?
These days, most companies don't opt for a lift-and-shift approach whereby they simply move stuff that was on physical servers into the cloud. Instead, migrations are viewed as a chance to reset, $4.
And if they wanted to make changes, who better than the people who know the tech best?
Cloud providers still have a long way to go to be a real threat to consultants, but there is potential there. Let's not forget that AWS started off as a small side business.
In other news:
2. Well, well, well if it isn't the consequences of my actions. Finance influencers are taking heat from their fans for promoting companies that ended up getting caught up in the FTX debacle. $4.
3. FTX had too many cheeseburgers in paradise. New documents from FTX's bankruptcy case, which is the gift that keeps on giving, shows the company owes $55,000 to Jimmy Buffett's Bahamas Margaritaville beach resort. $4.
4. Tom Montag is back in the game. The former Bank of America COO was picked to run TPG's new carbon-credit business alongside fellow BofA vet Anne Finucane, who was the bank's vice chair, Axios reports. $4.
5. A top Wall Street trading firm is suing its regulator. Virtu is suing the US Securities and Exchange Commission to get details about its process for rewriting equity-trading rules, Bloomberg reports. $4.
6. What started as an idea over beers between college friends turned into a key VC player in NYC. Inside the rise of Eniac Ventures, which was an early investor in Airbnb, SoundCloud, and Hinge. $4.
7. Meet the PR folks getting attention for ultraluxury real estate. These publicists play a key role in grabbing the uberwealthy's attention for high-end homes. $4.
8. Fantasy football for film buffs. This startup production company is crowdsourcing funding from everyday investors and giving them the power to vote on the movies it pursues. $4.
9. A lawyer who was charged with helping Robert F. Smith evade taxes died right before he was set to go on trial. Carlos Kepke, who was 83, was facing federal charges of conspiring to defraud the IRS, $4.
10. So you wanna be a cowboy? For $131 a night on Airbnb, this ranch outside Las Vegas offers horseback riding, ax throwing, and cattle driving. $4.
Keep updated with the latest business news throughout your day by checking out $4, a dynamic audio news brief. $4
Edited by Jeffrey Cane (tweet @jeffrey_cane>$4) in New York and Hallam Bullock (tweet @hallam_bullock>$4) in London.