- Online investment platform $4 has partnered with luxury reseller $4 to allow people to "invest" in rare and new $4 handbags.
- The first bag goes on sale today and has $4. There are 2,000 shares available, and each share costs $26.25, which values the bag at $52,500.
- Rally and Privé Porter are two companies that pride themselves on changing the investment and retail landscapes, respectively.
- $4
Ever wanted a Birkin bag? Of course you have. And now you can actually afford one - sort of.
$4 has partnered with $4 to allow people to invest in rare and new Birkin handbags. The partnership will make partial ownership of what is deemed a $4 more accessible to the general public.
"People are always going to be buying and selling Birkin bags, and the concept of Rally is to not have that go away," Rob Petrozzo, cofounder of Rally, told Business Insider. "The concept of Rally is to let the 99% benefit from the appreciation that typically only the very wealthy have now."
The first bag to be offered is a Hermès 35cm Bordeaux Porosus Crocodile Birkin. Porosus Crocodile is $4 in the world, making this bag, well, one of the rarest and most expensive in the world. It's valued at $52,500 - a steal when compared to the $4 with 18k white gold and diamond hardwear that, in 2011, $4.
"Our task for Rally is to continue to find pieces that are very unique, very rare - what you would call an heirloom piece - that would be passed from generation to generation," Jeffrey Berk, cofounder of Privé Porter, told Business Insider. "What we're bringing to Rally are pieces that the most sophisticated collectors in the world are still dying to get their hands on."
The first bag is available today, with no minimum or fee to invest. There are 2,000 shares available, at $26.25 a share. $4, Rally plans to offer 20 handbags as part of its partnership with Privé Porter this year, giving those interested in the concept of handbag equity plenty of opportunities to invest.
The future of luxury resale is here
Both Privé Porter and Rally are changing the way people buy and invest in luxury goods. Launched in 2017, Rally takes high-valued, tangible assets and splits them into shares, offering people equity in the pieces. As Berk told Business Insider, Rally is able to sell "shares" of goods that not even sophisticated collectors can get their hands on; they even sell equity in cars that haven't been seen in person.
"This company would not have been possible five years ago," Petrozzo said. "We've turned this into an experience where you can literally make an investment in three minutes on your phone [whereas it] used to be 30 pages of printed out paper and you had to go into a broker."
At the same time, Privé Porter, which launched in 2013, has become a reliable source for Hermès buyers and sellers and has twice beaten the world record sale price for a handbag - $4 hit the market last spring for a record $500,000.
"Our whole business is really $4," Berk said. "We've never had a store, we've never had an ecommerce site. We've just become so ingrained within the Hermès [community] around the world. Collectors know that we're the one with the biggest supply, and unlike pretty much everybody else in the sector, we buy everything we sell."