General Mills is bringing back its original, colorful Trix recipe following customer backlash against 'miserable' all-natural cereal
That means that in addition to selling Trix cereal dyed with natural ingredients like radishes and turmeric, it will also sell a version that uses classic, brighter artificial dyes: Red 40, Blue 1, and Yellow 6, the Wall Street Journal reported. The new colorful Trix will be sold at supermarkets starting in October.
General Mills said that the change came after some backlash from customers.
"Who thought it was okay to change the trix to these miserable colors?" reads a tweet in the General Mills video announcing the change. "It doesn't taste the same BRING BACK THE COLORFUL TRIX!"
"It's basically a salad now," Justin Storer, a Chicago lawyer and 7-Eleven fan, told the Wall Street Journal.
Simply looking at a comparison between the all-natural Trix and the classic, colorful Trix cereals reveals just how different the new cereal looks.
Here's the all-natural Trix:
Here's the old-school, colorful Trix:
The difference is so stark it's become a meme:
General Mills announced plans to remove artificial colors and flavoring from all cereals in 2015. However, it's nearly impossible to replicate the color of Trix or the bright marshmallows of Lucky Charms with all natural ingredients.
Cereal sales have slumped in recent years, in part because of changing millennial tastes. General Mills reported on Wednesday that the company's net cereal sales dropped 7% in the most recent quarter.
"Silly rabbit, Trix are for kids."- Motif (@Manof_theFuture) May 25, 2017
Trix cereal 1997 vs Trix cereal 2017 pic.twitter.com/KQJcPzj5nV
- India's GDP growth surges to 8.4% in Q3, 2023-24 growth rate pegged at robust 7.6%
- Fiscal deficit at Jan-end touches 63.6% of full year target: Govt data
- Cabinet approves 3 semiconductor fab units, to generate 80,000 jobs
- RIL shares climb nearly 1% after announcing mega merger
- Key infra sectors' growth slows to 15-month low of 3.6% in January