In Gillette's video, she's joined by Hannah Simone of TV's New Girl and actress Genesis Rodriguez at one of those sophisticated cocktail parties where everyone talks about body-hair trimming.
Turns out Simone likes hairless stomachs and Rodriguez "likes men completely hairless, and no she doesn't think that's weird."
A lack of back hair isn't all Upton wants on behalf of Gillette, however. A print ad that contains a QR code allowing viewers to read Upton's mind reveals that she feels it is "very important” for a man to groom "down there."
The agency is BBDO.
