![Sundar Pichai](https://static-ssl.businessinsider.com/image/59b2bfdc45e238ee058b5768-1413/sundar pichai.jpg)
Google CEO Sundar Pichai at last year's hardware event, where the company announced its first batch of self-branded devices.
The move, $4 and then $4, is the search giant's latest attempt to juice up its $4.
This isn't the first time Google's bought a smartphone manufacturer, and it isn't clear why it will be successful this time round.
$4 in a $12.5 billion deal, only to $4 for $2.91 billion three years later (Google had sold off other parts of Motorola earlier).
At the time, Google said it $4 as it retained Motorola's most valuable asset, its patent portfolio.
Lately, $4 towards its products. With its new devices, it's taking care of both Android, the software, as well as the hardware.
In April 2016, the search giant hired Rick Osterloh, ex-Motorola chief operating officer, $4, and formally put together a hardware team under his leadership.
That resulted in the first-ever solely-Google-branded phone, the Pixel (as well as the larger Pixel XL), and also the Daydream View virtual reality headset. Earlier this year, $4.
What's more, is that Google is $4, to compete even better with deeply integrated systems like Apple's iPhone without having to rely on third party companies like Qualcomm.
When the first batch of made-by-Google devices was unveiled, Osterloh said that hardware was an important component of the tech titan's business, and that $4 The acquisition of HTC looks like further proof of this commitment.
Notably, HTC also $4 for both Pixel handsets last year, and is tipped to be once again as $4 (with $4 of the larger, higher-end "Pixel 2 XL" instead).
In addition to a refreshed phone lineup, $4 is also expected to make its debut at Google's dedicated event, $4.
This story is developing...
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