![rick klau](https://static-ssl.businessinsider.com/image/5579de756bb3f7040449d052-1200-924/rick-klau.jpg?maxX=600)
Steve Jennings/Getty
Google Ventures partner Rick Klau.
$4 has been a Google Ventures partner since 2011 and $4 to share some of the best advice he can offer entrepreneurs pitching their business to customers. It's advice that's just as relevant to pitches to investors.
It all boils down to storytelling.
Here are Klau's tips: