![pixel 3 lite 7](https://static-ssl.businessinsider.com/image/5c40b70d55ab0b3cc2461b82-2160/pixel-3-lite-7.jpg)
YouTube/Andro News
Google's Pixel 3a smartphone has repeatedly leaked ahead of its expected announcement at Google I/O 2019.
- $4 next Pixel smartphone could come in at a far lower price than previous entries to the flagship $4 line.
- Rumors point to the $4 smartphone starting at $400, with a larger model coming in at $480.
- The Pixel 3a is widely expected to be revealed next week at Google's annual developer conference, I/O.
- $4
Google's next smartphone could massively undercut the soaring prices of most modern phones: rumors point to the Pixel 3a coming in at just $400.
That's less than half the price of Apple's iPhone XS, which starts at $1,000, and nearly half the price of Apple's less expensive iPhone XR, which starts at $750.
The latest rumor on the Pixel 3a price comes from $4, a YouTube channel that was sent what looks like official packaging for the upcoming Pixel phone.
![pixel 3 lite 2](https://static-ssl.businessinsider.com/image/5ccaf47c021b4c0e49496f85-1647/pixel-3-lite-2.jpg)
YouTube/Andro News
The Pixel 3a showed up in a hands-on video months ago - one version has a light purple model with a neon green button.
According to the channel, the Pixel 3a starts at $400 and the larger Pixel 3a XL starts at $480.
Moreover, the channel says that the new phones will arrive on May 7 - concurrent with Google's upcoming developer conference, I/O.
The price and release date are the latest in an ongoing torrent of rumors about Google's next Pixel smartphone. The device was given the hands-on treatment $4, and reports about its specs and features have popped up frequently in the months since.
Read more: $4
![Sundar Pichai](https://static-ssl.businessinsider.com/image/5c06fee98eb7e870213c9846-2400/gettyimages-684227164.jpg)
Getty
Google CEO Sundar Pichai.
If the rumors are true, the Pixel 3a could help re-energize Google's ailing smartphone efforts.
In the company's most recent earnings call, $4 that sales of the Pixel 3 smartphone were lower than those of the previous year's Pixel 2 - a measure of "year-on-year headwinds," he said.
Notably, the Pixel 3 was more expensive than the previous year's device, and it faced stiffer competition at a higher price point that could have pushed away potential buyers. With the Pixel 3a potentially coming in at a much lower price point, Google could push back on those "headwinds."
For now, we're still waiting on an official confirmation from Google of the details - representatives didn't immediately respond to a request for comment.
Get the latest Google stock price$4