Here's How E-Commerce Giants And Brand-Name Retailers Stack Up On Mobile And The Web


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A handful of indicators allow retailers to benchmark themselves in specific areas of online and mobile commerce. A few tweaks to mobile site load times, or an improvement in social-media appeal can lead to a meaningful improvement in sales. 

Long-tail retail sites can benchmark themselves against brand-name e-commerce and retail properties. 

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In a new report, BI Intelligence, measures retailers on a variety of these indicators, including desktop and mobile site load times, app ratings, and the number of payment and shipping options offered to online customers. 

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Here are some of the key findings in the report:

In full, the report indexes retailers on: 

For full access to all of BI Intelligence's charts and analysis on the e-commerce industry - including downloadable Excel files - sign up for a risk-free trial. 

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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.