A handful of indicators allow retailers to benchmark themselves in specific areas of online and mobile commerce. A few tweaks to mobile site load times, or an improvement in social-media appeal can lead to a meaningful improvement in sales.
Long-tail
In a new report, BI Intelligence>$4, measures retailers on a variety of these indicators, including desktop and mobile site load times, app ratings, and the number of payment and shipping options offered to online customers.
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Here are some of the key findings in the report:
- $4, but many top retailers underperform across a series of important e-commerce metrics, including mobile-web load times.
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- $4, but many retailers' mobile sites are still far slower than their desktop versions. The average mobile site loads in seven seconds.
- $4 and this, in turn, often translates into higher app ratings. Some e-commerce startups are the most frequent updaters and enjoy the best ratings.
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In full, the report indexes retailers on:
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.