Here's Why Amazon Is Willing To Pay Millions For A Good New Comedy Show
It's Amazon's first breakout hit, and only the second original series that has been greenlit for a second season. The first was "Alpha House," starring John Goodman.
As Deadline points out, the success of "Transparent" could finally help Amazon Prime find its niche in indie comedy shows, allowing it to compete with Netflix, which has popular original series like "House of Cards" and "Orange Is The New Black."
And that's why Amazon is apparently so keen to find another comedy, no matter the budget.
Variety spoke to industry exec sources familiar with Amazon's plans, who revealed they are willing to pay up to $4 million for promising new projects:
"The studio has indicated pilot budgets for its next comedies will be between $2 million and $4 million, but that it would be willing to go higher for a larger action-adventure comedy, according to industry execs familiar with the plans. Rather than traditional sitcoms, Amazon Studios is looking for cinematic half-hour shows; a hypothetical example would be a series reboot of a blockbuster movie franchise, per sources."
To put the numbers into perspective, Variety says $2-$4 million "is what broadcasters pay for top-shelf comedies as opposed to the more modest budgets SVOD players have spent to date on half-hour originals."
An Amazon Studios rep declined to comment on the prices, saying, "We don't comment on rumors."
Each year, Amazon aims to fund and produce four to six pilot shows and three to four series orders.
This year, Amazon has also greenlit Steven Soderbergh's comedy "Red Oaks," as well as drama "Hand of God" to full series.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
- Kellyanne Conway says her husband was 'cheating by tweeting' his disdain for former President Trump in her new memoir
- The worst for Indian startups is yet to come — be prepared for layoffs, unicorn slowdown and startup shutdowns in 2022
- A SpaceX flight attendant said Elon Musk exposed himself and propositioned her for sex, documents show. The company paid $250,000 for her silence.
- What would happen to Twitter if Elon Musk backs out now?
- Researchers develop a virus that works even when iPhone is switched off
- Supreme Court of India extends time for submitting Pegasus probe report
- Chopper services launched in Goa for tourists, locals
- Both Ambuja Cements and ACC are bet worth investing with strong parent Adani