eBay reported earnings for the fourth quarter of 2014 on Wednesday night, $4 from the online marketplace. The company's revenue fell short of expectations, and the company announced $4, or 7% of its total workforce, early this year.
So why is eBay's outlook so bad? Just take a look at the company's gross merchandise volume (GMV), which represents the total value of goods sold - it's a good indicator for how healthy an e-commerce site like eBay is doing. Based on the company's data charted for us by $4, eBay's GMV growth has slowed down considerably to just 2% year-over-year, down from 13% year-over-year growth in the fourth quarter of 2013.
Even though this is bad news for eBay, $4 this could make it a more attractive target for an acquisition once it splits from PayPal later this year. Though eBay faces increased competition and, last year, suffered a massive security breach, it is still a household name that could help a company's standing in the e-commerce market for a relatively cheap price tag.
![bii sai cotd ebay gmv](https://static-ssl.businessinsider.com/image/54c17e89eab8ea336b6278b9-1200-900/bii-sai-cotd-ebay-gmv-1.png)
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