How India shopped on Snapdeal in 2016



E-commerce sector is quickly packing up to be the most interesting sector as more and more people start shopping online.

With the demonetization move, it is bound to grow further and further. Business Insider got in touch with Snapdeal, one of the leading e-tailers of the country, to figure out how is India shopping on their platform.

This is what we found out:

1) Delhi-NCR topped the charts as the most online shopping-savvy metro city in India, followed by Bangalore and Mumbai.

2) Pune emerged as a leader amongst all Tier I city shoppers.

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3) 60% of the sales came from Tier II cities and beyond. Metros and Tier I cities accounted for 40% of the sales during the year.

4) Mirroring the rising penetration of smartphones, 82% of the traffic came from the mobile platforms (app and m-site).

5) There was a surge in growth across new categories including Daily Needs (Detergents and Fabric Care, Tea Coffee and Beverages); Living Room Furniture, Gaming, Academic and Professional Books, Mobile Enhancements and Gift Cards.

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6) Personal Care & Grooming stood out as a popular category among men, witnessing a 58% increase mostly in metro regions.

7) Amongst women, the make-up category is extremely popular online, seeing a whopping overall growth of 345% YoY. Women from the North region bought 32% of Make-up and Delhi became the highest contributor accounting for 12% of sales.

8) The sale of Skin Care category grew by 77% with Kolkata contributing 125% to the sales followed by Bangalore.

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9) From an overall perspective, popular categories included Mobiles & Tablets, Women’s Ethnic Wear, Men’s Apparel, Computer & Peripherals and Mobile Accessories.
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