For over a decade, big tech companies, including IBM, Apple, and Microsoft, have been promising to take over the living room.
But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices.
In a $4$4 from $4, we examine the distinct scenarios via which
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Here's an outline of how mobile devices are waging the battle for the living room:
- Substitution: In a recent in-depth $4, we found that
mobile video is mostly complementary to traditional TV viewing. $4 - Source: The ability to relay high-quality video (including online video and games) wirelessly places mobile in competition with a whole galaxy of devices. ireless TV connections are becoming increasingly common, and with them, the ability to bring smartphones and tablets more easily into the mix.>$4
- Selection: $4. Many apps, with attractive displays and intuitive touch-screen interfaces, are being developed for TV. $4, and we're going to see "as many interfaces as you can get."
- Synchronization: $4. In order to leverage the
second screen as a companion to what's happening on the TV, $4.
In full, the $4:
- Analyzes what happens when screens collide and how the new multi-screen living room will actually function>$4
- Examines the distinct scenarios via which mobile devices will wage their battle for the living room>$4
- Explores the opportunities for mobile developers, advertisers, and device manufacturers. >$4
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