In Brazil and the United States, a firm handshake is expected. This would be off putting in the UK, as the British like to greet each other with a lighter handshake.
Every country has a unique set of customs, and it is important to recognize and respect cultural differences, especially when conducting business around the world.
We created a helpful guide for handshake etiquette across 14 countries, thanks to information from $4 and $4:
Kathleen Elkins contributed to an older version of this post.