AdvertisingHyundai's Super Bowl offerings this year are pretty traditional, with family-friendly humor and big-budget stunts and stars.
"Dad's Sixth Sense" is a series of vignettes in which a father saves his young son from things like running into a lit grill or riding his bike into a car. In the final scene, the son is now a new driver and behind the wheel of a 2015 Genesis. The car's automatic emergency brake feature prevents him from colliding with a car after a pretty girl distracts him.
"Remember when only Dad could save the day?" is the punchline:
Hyundai said that its "Nice" ad for the 2014 Elantra is meant for a younger audience. It stars Johnny Galecki (Leonard on the hit sitcom "The Big Bang Theory") flirting with a fellow Elantra driver.
The commercial includes Super Bowl-worthy explosions and stunts, but our favorite part is when comedian Richard Lewis ("Curb Your Enthusiasm") appears in Galecki's backseat and complains about bad clams:
California agency Innocean produced both 30-second commercials, which will play during Super Bowl XLVIII on Feb. 2.