Irene Jiang / Business Insider
This Texas Roadhouse dinner was enough for two people.
- $4 is $4, according to a Market Force survey from earlier this year.
- I visited a Texas Roadhouse location in Teterboro, New Jersey, to see how the chain earned its dedicated fanbase.
- I was blown away by almost every aspect of my experience, from the friendly and attentive service to the tender and juicy steak.
- $4
Texas Roadhouse is $4 nor a true roadhouse. However, it does have $4 who swear by its steaks, which are cut on-site by in-house butchers.
There are even some people out there who $4. Ron and Diana Watson made the news in March because they only eat Texas Roadhouse food - according to the Washington Post, they fast during the morning and go for the early-bird special between 3 and 5 p.m. Every. Single. Day.
The chain has been performing well financially, too. In April Texas Roadhouse reported that comparable sales were up 5.2% at company-owned restaurants for the first quarter of the year.
Read more: $4
Influenced by dedicated fans like Diana and Ron and a $4, I decided that the not-so-Texas, not-quite-a-Roadhouse restaurant was probably worth a visit of my own.
So I packed my bag with nothing but my camera and my lactase pills and hopped on a long-distance bus to the heartland of America: Teterboro, New Jersey, home of a small airport and a Texas Roadhouse: