IKEA is now serving vegan veggie balls
The vegetable balls, which are free of dairy and gluten products, will be available for $4.49 a plate (10 balls) at IKEA restaurants starting April 8. The chicken balls will be added to the menu later this month.
The furniture retailer said the menu additions are part of a larger effort to offer more nutritious and sustainable food.
More than 600 million customers eat IKEA food annually, according to IKEA. The company's food division generated $1.5 billion in sales last year, accounting for more than 5% of its total revenue, The Wall Street Journal reports.
IKEA started serving food in the 1950s when founder Ingvar Kamprad noted that hungry customers were less likely to buy furniture.
"The meatball is the best sofa seller for IKEA because it keeps people engaged and happy," IKEA's chief of US Food, Gerd Diewald, said at an event in Brooklyn Wednesday.
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Consuming excessive salt and inadequate potassium, protein is making North Indians prone to life-threatening diseases: Study
- Upcoming cars and two-wheelers launching in India in April 2024
- Ice melt in Antarctica and Greenland is slowing Earth's rotation, affecting timekeeping: Study
- Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more
- Regenerative farming, cover crops will help farmers increase yields, reduce stubble burning: IDH CEO