We are moving on to a more connected world and are increasing surrounded by more ads, whether we know it or not.
From social media, to ‘free’ apps,
advertisements are everywhere and that is ominipresent in the most connect device- the Smartphone. While we expect ads to pop up on new websites and in our inbox, Truecaller- the company that enables us to find out who is calling to avoid tele-marketers, is now also going to be featuring ads on its platform, albeit a little differently- with six-second videos.
Truecaller announced that it will be launching Truecaller Ads Manager, a self-serving platform for its ads, and soon be enabling advertisers to launch six-second videos on its platform.
Truecaller Ads Manager will open its unique ad inventory to small and medium businesses and will enable small and medium sized businesses to manage their ad campaigns running on Truecaller’s ad platform proactively, enabling scale to reach a larger audience in a personalised manner.
Ted Nelson, Chief Commercial Officer, Truecaller told Business Insider said, “With this launch, we aim to fast track programmatic
advertising in India. As the consumption of video content across entertainment and media is soaring in India, this will enable businesses to showcase their brand to their consumers by leveraging video content to reach their audiences. The idea behind six second videos is to engage the user without boring him/her.”
As video consumption drives mobile usage in India, the move will allow marketers and advertisers to achieve top-of-the mind recall and increased brand awareness. The six-second video ads will further help them drive purchase intent and deliver contextually relevant messages to their audiences.
Truecaller Ads has grown as a platform with over 300 per cent the past 12-months, and has recorded 200 million impressions on its ads, in India, according to the company.
