Working women, government jobs, financial independence: Shaadi.com reveals what India wants in a life partner

Advertisement
Working women, government jobs, financial independence: Shaadi.com reveals what India wants in a life partner
Pexels
  • Government jobs are considered to be most desirable - India’s most eligible female is a law enforcement officer, while India’s most eligible male works in the civil services.
  • Agriculture, on the other hand, is the least desired profession across both genders and comes only second to non-working people.
  • As per the study, 26-31 yrs is the “golden window” - when you’re most likely to be sought after.
Advertisement
Online matchmaking site Shaadi.com released its first-ever edition of India’s Most Eligible - a study conducted to uncover what India desires from a life partner. As per the study, people aged between 26 to 31 with a government job, bachelor’s degree, and financial independence are considered the cream of the crop.

The study shared that India’s most eligible female is a law enforcement officer - desired 2x more than other females, while India’s most eligible male works in the civil services - desired 7x more than other males. Agriculture, though, is the least desired profession across both genders and comes only second to non-working people.

In keeping with Indian society’s expectations, the least surprising discovery was that men making more money are far more desired than other men, whereas, for women, the difference is negligible across income brackets. Men making ₹30 lakh per annum (l.p.a) are 190% more desired, whereas women making ₹30 l.p.a are 17% more desired.

Notably, women making less than ₹4 l.p.a are the least desired by men in India, said the report.

“While we’re moving in the right direction for gender equality in marriages, we still have a long way to go in terms of truly-balanced relationships… Aspects such as higher desirability for working women and specifically those with higher income, are early indicators that we are making important strides in bringing and retaining women in the workforce,” said Adhish Zaveri, AVP marketing, People Interactive Pvt Ltd, which operates Shaadi.com.

Advertisement

The study used a sample base of 2.5 million members (of whom 1.6 million are males and 0.9 million females) who were active on Shaadi.com from December 01, 2021 to December 31, 2022.

Battle of the sexes: what’s more desirable in men vs women



Though the study observed certain similarities across genders, it also revealed differences in desirability among men and women.

The job market may not be warming up to the tech industry but that hasn’t hampered the chances of techies finding a partner. As per the report, men in civil services (109%) and tech (103%) are 2x more desired as compared to men in other professions.

On the contrary, despite the report stating law enforcement as the most-desirable profession for women, overall civil services was among the least-desired professions for women. When it comes to women, contemporary jobs take the cake, fueling the idea of a ‘modern woman’ - women in aviation (47%) and architecture (42%) are more desired than women in other professions.

Advertisement
It also appears people are willing to wait a little longer to find the right partner. There has been an increase in the average age for marriage for both men and women - for men by 2.5 years and for women by 1 year. Women are most likely to find a match when they’re 26-29 years old, and men when they’re 28-31 years, states the report.

However, people across genders are keen on giving love another change – there are over 6,500 active members on Shaadi.com aged over 60. The oldest members on the platform are aged 79 years (male) and 72 years (female).

Lastly, the report also shared that while men are equally likely to match with women across cities, women living in the top 10 cities “are most likely to match with men living in the top 10 cities or men living abroad, and are least likely to match with men from Tier II and below.”

SEE ALSO:

Adani group stocks meltdown continues on Monday – Adani Enterprises sees the biggest decline
‘Jugaadu’ Kamlesh from Shark Tank India S1 is ready with the go-to-market version of the pesticide spraying cart
{{}}