JioMart rolls out Craft Mela to empower the weaver and artisan community in India
Customers will have the opportunity to visit the online version of an offline exhibition, where they will learn about Indian handicrafts, which would be on display from March 17-19.
Through Craft Mela, JioMart said it would impact the lives of more than 10,000 artisans and weavers from across 22 states and Union Territories of
Keeping with its vision to empower local artisans and weavers to showcase 'Made in India' products to customers, JioMart said it gives prominence to India's rich handicraft heritage by exclusively promoting them on the platform.
"Such initiatives provide sellers with a platform to list and sell their merchandise online to a diverse customer base. It motivates artisans to embrace online selling. Through Craft Mela, we want to make authentic indigenous crafts from across the country quickly and easily accessible to our customers at the click of a button," Varaganti said, adding, "We aim to boost the growth of emerging local art forms that will benefit both artisans and customers, as we broaden our seller base and product assortment."
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