India’s e-commerce market is expected to record nearly $33 billion in sales this year
When Walmart closed a deal to acquire a 77% stake in
And grow it shall. According to eMarketer, a market intelligence firm, online retail sales are expected to rise by nearly a third to $32.7 billion aided by the growth of the discount hungry-middle class and continued smartphone and internet penetration. This makes India’s e-commerce market the fastest growing in the Asia-Pacific after those of China and Indonesia.
Room to grow
As Walmart was closing its Flipkart detail, it forecasted that India’s e-commerce sector would grow four times as fast as the overall retail sector over the next five years. The product segments that will contribute to this growth are mainly groceries and fashion.
India’s e-commerce market has tripled in size since 2015. While the rate of growth becomes harder to top each year as the market expands, e-commerce sales will still comprise only 3% of the total retail sales in
More people are shopping online in India than ever before. By the end of the year, around a quarter of the population will be shopping online. This proportion is expected to rise to nearly 42% by 2022.
Companies with big pockets
This growth is also being driven by the companies that are primed to benefit from it.