Informatica signs a key deal with Amazon Web Services to help customers figure out the best way to move big chunks of data to the cloud by using AI

Informatica

Informatica CEO Anil Chakravarthy

• Informatica announced a partnership with Amazon Web Services to help customers more easily move their data to the cloud.
• Informatica will offer an AI-powered tool that will help customers audit their data to come up with a cost-effective plan for moving to Amazon's cloud.
• Having all of their data in the cloud can help make it easier for customers to embrace technologies like AI and machine learning, says Amazon.
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There's so much data that needs to be moved to and process in the cloud, a platform like Amazon Web Services is turning to artificial intelligence to help its customers sort through huge chunks of information.

On Tuesday, Informatica, a 26-year-old company which makes software for managing business data, said it will be working with the cloud giant to do just that.

Informatica said it will be working with AWS and Cognizant, an IT services company, to give AWS clients a smarter way to move their data to the cloud. Informatica's technology will be a free AI-based tool to help AWS clients come up with a cost-efficient plan to migrate their data over. AWS clients would also be able to buy a report on the data migration, with consulting services from Cognizant.

The enhanced partnership is evidently another move by Informatica to boost its presence in cloud computing. The corporate tech trend gives businesses access to functionally unlimited computing power, billed on a pay-as-you-go basis, increasing flexibility while potentially reducing costs.

It is a market dominated by AWS and Microsoft Azure. Indeed, Informatica, which is based in Redwood City, California, unveiled a similar partnership with Microsoft last year.

Strengthening its ties to AWS made sense given the company's dominant position, Informatica CEO Anil Chakravarthy said.

"AWS is the leader in the cloud," he told Business Insider. "Many of our giant customers look at AWS as the go-to vendor."

For Amazon Web Services, the partnership makes it that much easier for customers to take their data and apply it towards AI and machine learning, technologies that are only increasing in importance. Informatica's expertise in data management gives their mutual customers a boost in those cutting-edge fields.

"Analytics from the beginning of our business has always been important," Kelman told Business Insider. "We've seen this accelerate for customers with the rise of machine learning...It has accelerated. Nowadays it's hard to find any enterprise that isn't trying to leverage machine learning and AI."

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