Instagram is making a move on one of Snapchat's best features
Andrew H. Walker/FilmMagic
Instagram CEO Kevin Kevin Systrom with Kim Kardashian West at the CFDA Awards.
Users in the US who opened the app on Saturday were prompted to "Watch Halloween's Best Videos." Clicking the prompt took users to an "immersive" feed of live video, uploaded by Instagram users and curated by employees.
This feature is similar to Snapchat's "Live Stories" which feature pictures and video uploaded by users in different locations, such as London, the NYC Marathon, and Día de Los Muertos (the "Day of the Dead") in Mexico. Twitter also recently launched Moments, a curated feed based around tweets on certain events.
Instagram told Re/Code that "[live video] is a new way to experience events and big moments, as they happen, through the eyes of the Instagram community."
When Business Insider asked Kevin Systrom about Snapchat and his attitude towards the service, he seemed nonchalant, arguing that the two networks offer different experiences for users. However, the move to more real-time curated content would suggest otherwise.
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