Instagram plans to roll out a direct shopping feature in India next year: Report
BI India BureauDec 4, 2018, 03.06 PM

Instagram is reportedly planning to bring a ‘buy’ option to its users in India in 2019, Mint reported. The feature will allow users to explore and shop the products within its app.- It will also eventually add payment gateways within the platform to enable direct selling.
- Currently, Instagram allows users to shop with the ‘Swipe-up’ feature available in the Instagram stories.
Now the app is planning to bring a ‘buy’ feature that will let its users shop within its app to Indian users next year, Mint reported citing people aware of the matter.
Tapping the ‘buy’ button will land users on affiliated retailers’ websites for purchases, according to the report. Instagram will ultimately let its users complete a transaction within the app. It plans to also add payment methods eventually, a move that could challenge e-commerce companies, said the Mint report.
Earlier, Instagram launched shopping through Instagram stories letting users ‘swipe-up’ to view and buy the products from the merchant’s website. India is, reportedly, the second-largest user market for instagram contributing to the growth of the company.
In September, Instagram was said to be developing a standalone shopping app in the US. That app would have allowed users to buy directly from retailers they follow on their feeds. That was in addition to its existing shopping features that it had rolled out in the US last year.
Instagram has also helped many small retailers in the US get a foothold commercially by launching on Instagram compared to expensive conventional marketing, Business Insider reported earlier.
SEE ALSO:
Instagram has changed the way we shop. Here are the most popular fashion brands on the app right now.
Instagram adds feature that means you can share Stories with just your closest friends
Instagram is coming after Amazon with plans to launch a standalone shopping app
{{}}
More from this author
Related Stories
Recommended Read
Faced with ban threats, PUBG is trying to placate Indian parents and the government
Seven shocking truths about how India buys arms
Indian startup founders are giving up ownership too early – and that's a bad idea
More Indians are travelling solo than ever before
Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart
Walmart could exit from Flipkart because of India’s new FDI rules: Report
The top 10 TV channels in India are more expensive now – thanks to TRAI
North India is as cold as Southern Europe now because of Arctic winds
Comments ()
SIGN IN WITH
FacebookGoogleEmail