NFT consumption is based on ‘emotional values’, says Akatsuki as it launched a new $20 million web3 fund

• Akatsuki has announced a $20 million fund focused on investing in web3 projects.
• The fund is called ‘Emoote’ based on the underlying belief that NFT consumption is based on ‘emotional values’.
• According to the Japanese firm, understanding ‘emotional values’ is key to creating sustainable tokenomics.
  

Japanese entertainment and gaming company, Akatsuki, has $4 a new $20 million fund that will squarely focus on investing in web3 projects.


The fund has been dubbed Emoote based on the philosophy that NFT consumption is based on ‘emotional values’. Its focus will be to invest in web3 startups that are working on blockchain gaming (GameFi), non-fungible tokens (NFTs) and the Metaverse.


Till date, Emote has used tokens to invest in more than 20 web3 projects globally, including STEPN — a web3 lifestyle app that claims to lie within the intersection of Social-Fi and Game-Fi with the tagline of ‘move-to-earn’.




Source: Ataksuki
NFT consumption based on emotional values
According to Ataksuki, NFT consumption is based on values such as ‘likes’ and ‘empathy’. The company believes that these ‘emotional values’ are an integral part of how a web3 platform configures its tokenomics.


An understanding of how these ‘emotional values’ impact tokenomics can pave the way for sustainability and the growth of creators.
Asia focus
While Ataksuki is focused on funding GameFi, NFT and metaverse projects, it has a special interest in platforms emerging from Asia following the success of Vietnam-based Axie Infinity and Yield Guild Games from the Philippines.


They will help web3 startups navigate the marketing and business development landscape in Japanese and Asian markets as well as introduce new Japanese entertainment IP and creators.