NFT consumption is based on ‘emotional values’, says Akatsuki as it launched a new $20 million web3 fund
Business Insider India
Akatsukihas announced a $20 million fund focused on investing in web3 projects.
- The fund is called ‘
Emoote’ based on the underlying belief that NFTconsumption is based on ‘emotional values’.
- According to the Japanese firm, understanding ‘emotional values’ is key to creating sustainable tokenomics.
Japanese entertainment and gaming company, Akatsuki, has announced a new $20 million fund that will squarely focus on investing in web3 projects.
The fund has been dubbed Emoote based on the philosophy that NFT consumption is based on ‘emotional values’. Its focus will be to invest in web3 startups that are working on blockchain gaming (
NFT consumption based on emotional values
According to Ataksuki, NFT consumption is based on values such as ‘likes’ and ‘empathy’. The company believes that these ‘emotional values’ are an integral part of how a web3 platform configures its tokenomics.
An understanding of how these ‘emotional values’ impact tokenomics can pave the way for sustainability and the growth of creators.
While Ataksuki is focused on funding GameFi, NFT and metaverse projects, it has a special interest in platforms emerging from Asia following the success of Vietnam-based Axie Infinity and Yield Guild Games from the Philippines.
In response to the success stories, a further increase in web3 projects is expected, with Asia being the focal area.
They will help web3 startups navigate the marketing and business development landscape in Japanese and Asian markets as well as introduce new Japanese entertainment IP and creators.
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