scorecardWarner Music Group plans to build a ‘musical’ theme park and concert venue within The Sandbox metaverse
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Warner Music Group plans to build a ‘musical’ theme park and concert venue within The Sandbox metaverse

Warner Music Group plans to build a ‘musical’ theme park and concert venue within The Sandbox metaverse
Investment2 min read
  • Warner Music Group is building a ‘musical’ metaverse within the metaverse platform The Sandbox.
  • The ‘ESTATE’ will be developed as a cross between a musical theme park and a concert venue.
  • Some of the Warner Music Group’s greatest hits include Singing in the Rain, Wizard of Oz and Willy Wonka and the Chocolate Factory.
Warner Music Group wants to build a musical visual world within The Sandbox metaverse. The company behind hits like Singing in the Rain, Wizard of Oz and Willy Wonka and the Chocolate Factory has acquired a plot of land within the metaverse and will feature performances by some of the firms’ artists.

The plot of land, termed ‘ESTATE’, is slated to be a cross between a musical theme park and a concert venue.

While WMG may call itself a ‘first mover’, it’s actually a little late to the party. The Sandbox has over 200 other partnerships with big wig companies like Adidas, celebrities like Snoop Dogg and collectible NFT platform CryptoKitties already up and running.

How the ‘metaverse’ is disrupting the entertainment space

Concerts may no longer have been the most lucrative way for musical artists to earn money, but the COVID-19 pandemic certainly put a stop to at least one revenue stream for musical artists. No more performances or guest appearances or even studio recordings, for a while at least, during the peak of the pandemic.

Not only did the metaverse become a way for artists like Justin Beiber and Katy Perry to engage with their fans during 2021, but also new concepts like NFT bands and NFT music videos emerged. NFT collection, the Bored Apes Yacht Club (BAYC) launched its own band called KINGSHIP in partnership with the Universal Group during the 2021 hype.

Around the same time, other notable artists seen dropping NFTs include Mick Jagger, Eminem, Steve Aoki, and, of course, Snoop Dogg — who revealed himself to be the Twitter influencer called CozomoMedici.

The metaverse platform Decentraland hosted a four-day Metaverse Festival in 2021. The event featured 80 artists and DJs including Deadmau5, DJ Paris Hilton, and even homegrown RENU.

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