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Sundar Pichai pegs Google’s Web3 ambitions to the cloud

Sundar Pichai pegs Google’s Web3 ambitions to the cloud
  • Google’s parent company, Alphabet, has no plans to be left behind in the race for Web3.
  • CEO Sundar Pichai explained that Google’s Cloud team is looking at how new products can be deployed on block-based platforms.
  • Pichai’s comments come less than a month after reports of Google forming a team dedicated to blockchain and its related technologies.
Joining the Web3 narrative alongside Facebook, tech giant Google is “definitely” looking at blockchain. According to Alphabet CEO Sundar Pichai, the company’s cloud team is looking at how new products can be deployed on a $4-based platform.

Google’s interest spans from augmented reality (AR) to the cloud. And, not unlike Facebook, it’s hoping that AR will find use cases within applications like Maps, YouTube, Google Meet and others.

Google’s rumoured blockchain plans
In the week before the earnings call, Richard Widmann, head of strategy for digital assets at Google’s Cloud division had$4 to hire people with block chain expertise, “We think that if we do our jobs right, it will drive decentralization,” Widmann said at the time.

Google Cloud is targeting customers beginning to adopt blockchain technologies in$4 areas – retail, healthcare, financial services, media and entertainment and manufacturing. Blockchain developers can already use a few tools available on the Google Cloud Marketplace.

Last month, Google had $4 formed a blockchain group under Shivakumar Venkataraman to focus on “blockchain and other next-gen distributed computing and data storage technologies.”
Google may be a little late to the party
According to$4, an investment management firm, the Web3 and the metaverse are a $1 trillion dollar opportunity, explaining the pivot by the largest tech firms.

Jack Dorsey’s Square and Mark Zuckerberg-owned Facebook rebranded to Block and Meta, respectively. Meanwhile, Amazon had launched its$4 service back in 2018. Even Microsoft introduced its Azure Blockchain Service in 2019 but$4.

However, it should be noted that backing blockchain technology and Web3 are two very different things. Dorsey, for instance, touts himself to be a Bitcoin maximalist but, when it comes to Web3, has very $4 on whether such a construct can exist given the agenda of venture capitalists.

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