It's so hard to get a hotel for Salesforce's big conference, they just hired a cruise ship


Cunard cruise ship

Conde Nast Traveler

Not the actual boat.

It's so hard to get a hotel room for Dreamforce, Salesforce's huge blockbuster annual tech conference, that the company has chartered the Dream Boat, a luxury cruise ship in which attendees can stay for the four nights of the show.


"The Dream Boat offers a new housing option for Dreamforce attendees when hotel space is at a premium in San Francisco," Salesforce CMO Lynn Vojvodich told Business Insider in an email.

With 135,000 registered attendees last year, Dreamforce turns San Francisco into either a tech wonderland or a tourist-mired traffic nightmare (depending on your point of view) for one week a year. Locals complain about Dreamforce routinely - just try to make a restaurant reservation in San Francisco during the show and you'll see why.

The Dream Boat will be docked at Pier 27 in San Francisco for the duration. Attendees will be able to check into the Dream Boat on the morning of Monday, September 14th, and check out Friday, September 18th.

Rooms start at $250 a night for an "interior stateroom" without a window and go all the way up to $850 per night for a premium suite with a veranda.


The boat itself is apparently pretty standard, by luxury cruise ship standards: An Internet lounge provides wireless access, while Dream Boat guests can make use of a fitness center, eat at on-board restaurants, or attend nightly entertainments.

Salesforce has a strong attachment San Francisco, given that CEO Marc Benioff grew up here. Rather than try to move the conference outside the city, Salesforce turned to drastic measures to house its ever-growing roster of attendees.

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