
AP Photo/Franck Fife, Pool
Brrrrr.
I'm talking about cryotherapy - a procedure that involves standing in a chamber of up to -90 degrees Celsius for a couple of minutes (because any longer would literally kill you).
It produces a fight-or flight response in the body, and a huge rush of endorphins. The unconventional treatment is beloved by athletes and celebrities alike.
We want to see what all the fuss is about, so Business Insider