'Mad Max' fans are overrunning an Amazon page for a product with hilarious references to the movie
Now, the phenomenon of "Fury Road" is taking one of the biggest websites in the world by storm.
For those who have seen the movie, you might recall the War Boys, one of the many warring tribes of this post-apocalyptic world and main antagonists to Max (Tom Hardy) and Furiosa (Charlize Theron). In the film, they cover their faces with a chrome spray right before sacrificing their lives for their leader Immortan Joe. Their deaths are supposed be rewarded with an eternal visit to Valhalla, the heavenly place that is a central aspect of both Norse and War Boy mythology.
The fans have now made it to Amazon and have infiltrated the page for Wilton Silver Color Mist, a food coloring spray that very much resembles the spray from the film.
Here's what that product looks like:
It all starts in the FAQ section of the product on Amazon, which other fans have taken to answering:
One of these questions even merited a serious answer:
The madness didn't stop there.
Not long after the movie came out, "Fury Road" fans took to the comment section of the product and have essentially taken it over.
Prior to the film's release, the comments were solely about food.
Now you can find reviews like this:
The very first one seemed to pop up on May 20, just five days after "Fury Road" was released, showing how instantly quotable this movie really is.
Some of them contain very specific references to the movie.
And some people used this to somehow give the product negative reviews.
Somebody else might have done Wilton a favor and come up with a new tagline.
The spray paint related references have gone beyond Amazon into real-life situations.
Earlier today, a Home Depot that ran out of silver and chrome paint used "Fury Road" to explain the inconvenience to its customers:
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
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