Kimberly White / Stringer
Salesforce CEO Marc Benioff.
- Marc Benioff told CNBC that a digital detox while on holiday last year led him to appoint Keith Block as Salesforce's co-CEO.
- Benioff said the strategy was "divide and conquer," and allowed him more time to focus on projects outside of Salesforce.
- Benioff bought Time Magazine with his wife and championed a tech company tax to fight homelessness in San Francisco.
Marc Benioff had a two-week digital detox last year - and it had big implications for how Salesforce is run.
Before going on vacation across the Galapagos, Bora Bora, and Easter Island in July 2018, Benioff mailed his iPhone and iPad in an envelope to his summer residence in Hawaii.
$4, Benioff said the peace afforded to him by ditching the tech meant he arrived at a significant conclusion that he was too busy.
"So I made a very good decision - to have two CEOs," Benioff told CNBC. He said that the extra time he would get by sharing the job would provide him with a "divide and conquer strategy."
Read more: $4
In August, Salesforce $4. CNBC reports that the move gave Benioff more time to focus on passion projects. A short time later in September, $4
Benioff became embroiled in public life even more as he championed Proposition C, a San Francisco tax designed to take millions from tech firms in order to help alleviate the city's homelessness crisis. $4 over the proposition, but $4.