McDonald's will soon hit India with its global ‘All-Day Breakfast’ menu

In today’s corporate world, the trend of eating out-of-home breakfast is on a rise. And unsurprisingly, the full English breakfast remains the favourite choice. Owing to this reason, $4is assessing the possibility of expanding its All-Day Breakfast campaign in the United States to Indian cities as well.

Ranjith Paliath, vice-president (business operations), McDonald's India (West & South), who look after 213 restaurants, said, "McDonald's is keen to build out-of-home breakfast as a category in India and at this point evaluating the possibility of All-Day Breakfast campaign here. We would try to build our breakfast along with our McDelivery Service."

Rajesh Kumar Maini, GM, corporate communication, McDonald's India (North & East), said, "While our focus is on developing awareness of our breakfast offerings and creating demand at this point, in the long term, it would naturally evolve in that direction (All-Day-Breakfast)."

McDonald's breakfast menu, which is available across its breakfast serving outlets between 7 am and 11 am in the country, consists of wholesome and grilled platter with veg/egg and sausage muffin, hash brown, hot cakes with maple syrup along with with McCafe offerings.

It must be noted that the $4menu is not served after 11 am as then one may opt from the regular menu.
In the US, the All-Day-Breakfast campaign was launched in the first week of October. Mike Andres, McDonald’s US president, regards this step as the biggest strategic decision ever since the fast-food chain rolled out its McCafe line.

Out-of-home breakfast is already one of the fastest growing $4platforms in India with nearly 18% Indian people consuming breakfast at an outside location.
(Image: Reuters)