Microsoft might be teaming up with one of Apple's biggest smartphone rivals in China
AP
Microsoft is currently testing Windows 10 with some Mi 4 users, according to TechCrunch. There's no word on exactly when or if such a program would roll out - Xiaomi says it's assisting Microsoft with a trial, and doesn't refer to the program as a partnership.
If this experimental rollout with Xiaomi pans out, it opens the door for Microsoft to get a whole new crowd of Windows 10 users in the form of people with Android phones.
As Ars Technica points out, this program apparently means different things to the different companies: Xiaomi sees it as an interesting experiment. Since it already lets users put custom operating systems on its phone, Xiaomi has nothing to lose by opening the door to Microsoft.
But for Microsoft, it's a much more meaningful relationship. If this experiment with Xiaomi turns into a full-fledged business partnership, it would mean getting in the good graces of a tremendously popular Chinese company that's growing sales faster than Samsung and Apple in the region.
Xiaomi has even been nicknamed the "Apple of China" in the past because of its popularity in the region. In fact, a recent report says that Xiaomi literally can't make phones fast enough for the hungry masses.
The Redmond company has invested a lot in making sure Windows Phone 8.1 works fine on Android hardware, as seen in flagship phones like the HTC One M8 with Windows.
But even then, Microsoft made the choice for users by installing the Windows Phone operating system ahead of time. This is the first chance for Microsoft to gather data on the willingness and ability of users to install Windows 10 on their own Android phones.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh