Millennials reveal the top 100 brands they love


American Eagle

Facebook/American Eagle

American Eagle cracked the top 100. What other brands came out on top?

Millennials make up a crucial group of consumers.


Ad agency Moosylvania asked more than 1,500 millennials - defined as 16 to 36-year-olds - to select their favorite brands.

Some are surprising.

"Ultimately, the functionality of how the brand serves the consumer seems to win out," Norty Cohen, CEO of Moosylvania, said in a statement.

Here are the top brands according to the survey.